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Sauna Wars

February 21 @ 12:00 pm - 1:00 pm

What are the elements that comprise sauna? What is the authentic sauna bathing experience? Please join us for a sauna discussion.

Sauna is a word that sometimes creates a lot of discussion and even dismay. Particularly here in the U.S., it covers a broad spectrum of various heat therapies. While most forms of heat therapy are in essence good for you—as long as your doctor agrees—there is also a segment of hard-core old schoolers, who don’t want to hear anything else than the traditional Finnish style experience called sauna.

What are the elements that comprise sauna? What is the authentic sauna bathing experience? Please join us for a sauna discussion under the topic Sauna Wars to discuss these and other matters of sauna.

Sauna Wars participants are:

Glenn Auerbach: Founder and lead contributor SaunaTimes, a go-to resource for all things sauna. saunatimes.com, saunastudies.com

Don Genders: CEO at Design for Leisure, an authority on spa and wellness design and development, and KLAFS USA, with an extensive range of saunas and add-on products. designforleisure.com, klafsusa.com

Kaja Hoppe: Head of Communications & Marketing, Messe Stuttgart. Organizer of the XVIII Sauna Congress as part of the Interbad sauna trade fair, October 24-27, 2022. Co-organizers are International Sauna Association and Deutscher Sauna-Bund. saunainternational.net, sauna-bund.de

Mark Raisanen: Director of Sales & Marketing for Sauna360 Inc./Finnleo Sauna, a leading sauna company in North America. finnleo.com

Nils Shenholm: Life-long builder, designer, and woodworker. A charter member and board member/ emeritus board member of the NASS, with two product lines at saunavermont.com and vermontlogsauna.com

Eero Kilpi: The Sauna Wars moderator is president of The North American Sauna Society and Finlandia Foundation New York Metropolitan Chapter, Inc. saunasociety.org, finlandiafoundationny.org


The Secrets of Finnish Sauna Design by Lassi a. Liikkanen is for anyone planning to build a sauna, or just dreaming about one. “Reading this book will help you take the sauna to the next, authentic, level.” Eero Kilpi, Ph.D., President, The North American Sauna Society.

One lucky Sauna Wars audience member will win a copy in a random draw at the conclusion of the program. Entrants must register to attend by February 19, and must be present to win.

For more information about National Sauna Week go to: FinlandiaFoundation.org



February 21
12:00 pm - 1:00 pm
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