HUUM Sale Update: What Estonia's Public Records Show

A 2026 update to our June 2024 report: filed Estonian records show that ASINE sold its HUUM subsidiaries and intellectual property in May 2024, while the current registry identifies NFI OÜ as HUUM Sauna OÜ's sole shareholder.

Updated August 9, 2026: This article originally reported in June 2024 that a sale of HUUM-related businesses was pending. Later-filed Estonian company records now confirm that a transaction took place, so the preliminary account has been replaced with what the public record shows.

What the 2024 filing says

OÜ Asine's 2024 consolidated annual report in Estonia's e-Business Register says Asine sold subsidiaries and intellectual property in May 2024. It includes HUUM OÜ, HUUM Sauna OÜ, and HUUM Japan in the group through May 31, 2024, and records all three leaving the group in the same transaction, without identifying the buyer. The filing reports that Asine sold its 76.52% holding in HUUM OÜ, its 100% holding in HUUM Sauna OÜ, and its 89.9% holding in HUUM Japan.

The filing confirms the sale, but it does not support speculation about the buyer's plans or what the transaction means for individual products. We have therefore removed the buyer guesses and forward-looking claims from the original story.

What the registry shows now

The current e-Business Register entry for HUUM Sauna OÜ displays NFI OÜ as its 100% shareholder, with the holding shown from December 19, 2024. The registry notes that displayed shareholder information is informational and that the Estonian Central Register of Securities is the legally authoritative source.

HUUM's current About page continues to describe the company's Estonian sauna-heater story, while its official contact page identifies HUUM OÜ, registry code 12561761, and provides current sales, technical-support, and dealer routes.

What sauna buyers should do with this information

A change in ownership is company news, not a shortcut for judging a heater. Compare the exact model's current certification, room-sizing requirements, clearances, controls, warranty, replacement-parts path, and local support before buying. Our HUUM heater guide is a practical starting point. Sauna Marketplace (our store) carries current HUUM options; that commercial relationship does not change how we report the public record here.

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